Practice Pearls | Dec 2015

From Practical Dermatology

Optimize the Patient Payment Experience

Practice leadership should look at the totality of their systems, focusing not only on speed, but also on productivity and profitability, making sure they are not sacrificing one for the other. Exploring every opportunity to enhance the patient payment experience is critical in reviewing systems and processes. Every aspect of patient billing and payment affects the profitability of the practice. For example, providers need be aware of the new Europay, MasterCard, Visa (EMV) changes and review their credit card readers or terminals. Those systems must be ready for the new credit card chip and pin technology or providers can potentially face liability for fraudulent charges.

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Manage Patient Expectations

“If you subscribe to the concordance model, then you likely already engage your patients in treatment decisions from the start,” says Dr. Krakowski. “Knowing why we prescribe a particular medication, how it works, what side effects to watch for, and how long it takes to show an effect are all part of building reasonable expectations and mutual trust and respect.

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